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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Here are some skills that differ when it comes to copywriting vs content writing.

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iWriter Article Writers: Order, Write, and Thrive!

iWriter

In fact, the content marketing industry is expected to exceed $135 billion in revenue by 2026, as marketers recognize its potential. Additionally, the AI-powered content market is projected to reach over $250 billion by 2022, driving transformative advancements in content creation and distribution.

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Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?

Express Writers

Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” It’s two different languages for the same concept. YMYL Content The concept of YMYL (Your Money or Your Life) has been around since the early 2000s. Search evaluators are humans, so they look for E-E-A-T.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation? How would Google react to AI-generated content? This was especially true in content creation.

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How to Write Engaging Content About “Boring” Subject Matter

ProBlogger

Poor writers create poor content , but a great writer can turn even the most boring topic into a compelling one. How do good writers do it? The best content writers know how to create an unexpected angle on even the most mundane topic. This is one of the primary rules of content creation.