article thumbnail

How to Do Healthcare and Medical SEO

Neil Patel

Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. If you’re new to medical SEO, it can be a lot to manage. Fortunately, I’ve put together a list of tips that should make your medical SEO journey significantly easier. Simple, right?

article thumbnail

Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

They are typically adept advertisers whose skills include: Ability to write headlines Aptitude for catchy and concise short-form writing Capacity to simplify complex concepts for the consumer Persuasive mindset focusing on the last part of a buyer’s journey Content Writer Skills Content writers are educators at heart.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Technical Writing?

ContentWriters

Simplifying sophisticated concepts for audiences of different knowledge levels is a specialized task. Technical writers transform material often considered dry into engaging content that informs, attracts, and retains customers. Medical writers write package inserts, patient information leaflets, and informed consent forms.

Writing 115
article thumbnail

AI Content Marketing & Writing: Trends, Use Cases, & Limitations

ContentWriters

Content marketing AI has immense potential, and our polls show that people are finding it useful at different stages of the content creation process. However, the effectiveness of these tools is not guaranteed and can vary based on the specific task, user needs, and broader content strategy.

article thumbnail

Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?

Express Writers

Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” It’s two different languages for the same concept. YMYL Content The concept of YMYL (Your Money or Your Life) has been around since the early 2000s. Search evaluators are humans, so they look for E-E-A-T.

article thumbnail

What You Can Expect From AI Content in 2023

BKA Content

For example, I gave this prompt: “Write about BKA Content’s key values.” ChatGPT’s Response: “BKA Content is a content creation and marketing company that focuses on providing high-quality content to help businesses increase their online presence and reach their target audience. TLDR spoiler: it is lying.

Content 91
article thumbnail

AI Content Exposed: The Truth Behind AI Bots in 2023

BKA Content

For example, I gave this prompt: “Write about BKA Content’s key values.” ChatGPT’s Response: “BKA Content is a content creation and marketing company that focuses on providing high-quality content to help businesses increase their online presence and reach their target audience. TLDR spoiler: it is lying.

Content 88