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How to Create an Editorial Style Guide – Best Practices & Essential Tips

ContentWriters

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide? Does your brand use Oxford commas?

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Prove the value of content by managing the end-to-end process under one roof

Contently

Evaluate both pitches and internal requests with Contently’s SEO Story Ideas tool, which evaluates story concepts that are likely to rank well in search based on your content strategy. Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working.

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What Are Google Web Stories?

Neil Patel

From here you can change up each page with the content you want, including text, photos, and videos. The paid versions, however, get you access to the Getty editorial image library and Getty videos. Historically, content creators make money by selling ad space. This is where the visual fun begins. Make Stories.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. It doesn’t give much freedom to content creators. .

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27 Reasons Why Your Content Sucks

Content Marketing Institute

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. Click To Tweet.

Content 111
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Slow Your Content Marketing Down

Content Marketing Institute

If your aim is to drive leads, you don't need to make more #content, just more effective content. The argument for slow content marketing isn’t just anecdotal. The concept of quality over quantity is a long-held business truth as proven with research: HubSpot found that over 90% of its blog leads came from old blog posts.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Set your editorial calendar.