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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

The urge to belong is related to the concept of social proof. Techcrunch noted that social proof is the future of marketing , because it’s the easiest way to ease customer’s minds and eliminate their objections. Social proof is centered around a concept that people will take action based on what others have done.