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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. How exactly does the slippery slide work in copywriting?

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11 Best Copywriting Books For Writing Copy Like A Rockstar

Make a Living Writing

If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.

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What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it.

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What are the differences between Copywriting and Content writing?

Content Writing

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Yes, we are talking about copywriting. Copywriting. Content Overview: . Content Writing.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. What Is E-Book Writing and Publishing? E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.

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Harness the Power of ‘No’: The Unconventional Copywriting Hook to Captivate and Convert Your Audience

Copywriter Collective

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? It’s not a new concept and for good reason. Definitely not. The likes of Robert Cialdini present study after study that supports using it.

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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. This is the most important part of copywriting for beginners…. Even if you’re a beginner copywriter. The Copywriting For Beginners Crash Course.