Copywriter Collective

OCTOBER 10, 2023

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.

Creative Director 97

Creative Director Copywriter Copywriting Recruitment 97

Neil Patel

APRIL 28, 2021

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. He was a job hunter who hit upon the idea of bidding on the names of five creative directors.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Creative Penn

NOVEMBER 4, 2022

Because you can get something very nice, which is comparable to stock photography, and high-level creative concept art like character design. And he said that a lot of people are using Midjourney to come up with concepts that they then tweak to turn into 3d designs for new fashion. And those are in the works.

Concept 98

Concept Text Creativity Social Media 98

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.

Social Media 128

Social Media Content Creation Media Content 128

The Creative Penn

DECEMBER 9, 2022

I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and you can find more interviews and resources on my Future of Creativity page. But to me, the writer, the artist, is the creative director. So that's what the idea is.

Writing 98

Writing Creativity Writer Publisher 98