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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept.

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How to Write a Reference Letter

Grammarly

As creative director at Get Samples Content Services, Luz has reported to me directly since she started as a project manager with our company in 2018. When introducing the team to a new concept, she thoroughly explained what it is, what it accomplishes, and the benefits of adopting it.

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How to Humanize PPC Ads

Neil Patel

It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

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How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.

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Using AI For Art, Images, And Book Covers With Derek Murphy

The Creative Penn

Because you can get something very nice, which is comparable to stock photography, and high-level creative concept art like character design. And he said that a lot of people are using Midjourney to come up with concepts that they then tweak to turn into 3d designs for new fashion. But artwork is very, very valuable.

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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

And it will basically bounce back suggestions and ideas and thoughts to you, in your own voice using your own concepts. But to me, the writer, the artist, is the creative director. So that's what the idea is. That's where we've been going with so far. Joanna: It's so interesting. It's this iterative process.

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