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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. But what I didn’t expect was exposure to a concept called “storyscaping.”

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How to Use YouTube Ads to Grow Your Business

Neil Patel

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Still, you can’t just blindly follow those trends.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. Ask yourself these questions: How can the storytelling be improved? The best place to start is by applying a unique angle to a similar ad creative concept. An easy way to do this is by using storytelling.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.