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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. But what I didn’t expect was exposure to a concept called “storyscaping.”

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. Ask yourself these questions: How can the storytelling be improved? The best place to start is by applying a unique angle to a similar ad creative concept. An easy way to do this is by using storytelling.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution. The team is now working on concepts for a potential second season. CMWorld Click To Tweet.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

Let’s say you’ve already established an audience via digital media. The bumper ad doesn’t allow for much in terms of storytelling or education. While they may not be a cost-effective way to market your brand, they do highlight a lesson about ad budgets in marketing: specifically, the concept of ROI.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.