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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

They are typically adept advertisers whose skills include: Ability to write headlines Aptitude for catchy and concise short-form writing Capacity to simplify complex concepts for the consumer Persuasive mindset focusing on the last part of a buyer’s journey Content Writer Skills Content writers are educators at heart.

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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. Long-form content writing has a conversational and accessible writing style.

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10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

To enhance your storytelling skills, practice writing short stories or personal anecdotes in your free time. This will help you develop the skill of expressing complex concepts in an easy-to-understand manner. For example, observe how Ogilvy uses storytelling and emotion to create memorable ads that resonate with the reader.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

After all, your brand narrative is an integral part of storytelling in content marketing. In addition, Contently’s SEO Story Ideas tool generates story concepts that are more likely to rank on Page 1 of Google and align with your full-funnel strategy. Leverage Data Analytics Tools to Drive Your Decisions.

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18 Ultimate Copywriting Tips for Beginners

Article Writing

Become an expert storyteller , too. It serves as a convincing lede in long-form content, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Even though your readers are smart, most won’t want to expend mental energy trying to read through complicated concepts.

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Your Master Guide to ChatGPT Prompts: Unlocking the Power of Content Creation

Content Hacker

For instance, “Explain this concept in simple terms” or “Give me a detailed analysis.” “I aim to educate my readers about [concept/issue]. Finally, use these refined topics to create outlines for blog posts or other long-form content marketing material like white papers or ebooks.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Additionally, use storytelling techniques such as analogies or metaphors when appropriate. These can help illustrate complex concepts in an easy-to-understand way. My favorite tool for long-form content creation with AI is Content at Scale. Check out our tutorial for Content at Scale here.