Remove Concept Remove Persuasion Remove Search Engine Optimization Remove Website
article thumbnail

60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

SEO Certification – In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan. Costs typically do not include textbooks or additional university registration fees.

article thumbnail

The SEO Elevator Pitch - Best of Whiteboard Friday

Moz

Now, if you're not familiar with the concept of an elevator pitch, it's basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. There are the people that write search engine optimized content to drive traffic to your website.

SEO 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Website Copywriting Services

BKA Content

A Guide to Website Copywriting Services Effective website content goes beyond a brief description of your business with location and hours. While business websites once functioned more like an online Yellow Pages listing, today you need to grab the reader’s attention to get noticed. What Is Website Copywriting?

article thumbnail

The SEO Elevator Pitch - Whiteboard Friday

Moz

Now, if you're not familiar with the concept of an elevator pitch, it's basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. There are the people that write search engine optimized content to drive traffic to your website.

SEO 57
article thumbnail

15 writing skills that every professional content writer must have

Credible Content

SEO knowledge: Understanding search engine optimization principles and incorporating relevant keywords and meta tags into content. The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions.

article thumbnail

10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience. So, to enhance this skill, research and study the psychology of persuasion and apply techniques like social proof , scarcity, and reciprocity in your writing. ” Notice the improvement?

article thumbnail

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic. Users Users, or unique visitors, show how many people visit your website. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.