Content Marketing Institute

SEPTEMBER 26, 2018

Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The reality is that marketers often expect to pay way more than creators charge for various content assets. Don’t be tortured by needing 100% original content.

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Bramework

DECEMBER 1, 2023

The Evolution of Content Marketing Content marketing has dramatically evolved over the past few decades. While high-quality, valuable content remains essential, the strategies behind content creation and distribution have changed significantly. Frequently Asked Questions What makes content authoritative?

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Content Entertainment Brand Awareness Education 52

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. Invest in success.

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Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. If marketers want to savor the results of content marketing, they must invest in finding and nurturing the writers who ultimately determine its worth.

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Content Marketing Institute

JUNE 18, 2018

This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept. It doesn’t give much freedom to content creators. . Have you been using video content on your site lately?

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Content Marketing Institute

NOVEMBER 17, 2017

Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). The right content. Just make sure you’re not force-feeding them with selling-focused content.

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Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. Click To Tweet.

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Content Content Creator Content Marketing Social Media 111

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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Content Marketing Institute

JANUARY 31, 2018

Furthermore, they require a different kind of attention than visual or text-based content, making them an ideal way to engage listeners at the gym, in a car, doing chores, or at any other time when they might be in the mood for a good story or new knowledge but need to keep their eyes focused on other tasks. jayacunzo Click To Tweet.

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Brand Storytelling Creativity Content Marketing 108

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone.

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Content Marketing Institute

OCTOBER 8, 2017

I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Marketing Institute

JULY 2, 2018

He placed a higher value in language than most content creators. What can we learn from Ernest Hemingway, winner of a Nobel Prize in literature? He never wasted words. He wrote as if he paid a steep price for each sentence. Too often, we fluff up articles with nonsense. Hemingway’s insight doesn’t mean all articles must be short.

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Content Entertainment Content Creator Storytelling 106

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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The Hoth

FEBRUARY 6, 2024

Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc content creation. Maybe you’ve been caught up writing blog posts and haven’t branched into other types of content.

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ContentWriters

MARCH 15, 2023

What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of content creation, from the tone of voice to the formatting and images used.

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Brand Editorial Content Writing Style 98

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific content creator.

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Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?

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The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.

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Marketing Content Creation Content Creator Content 59

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific content creator.

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ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale Content Creation? Here’s a closer look at what you can do.

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Content Content Creation Search Engine Optimization Content Marketing 52

Buffer

DECEMBER 4, 2023

You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual content creation.  The social media content calendar template is yours to edit as you see fit.

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Social Media Media Management Copy 111

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their content creation activities.

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Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Set your editorial calendar.

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Content Marketing Editorial Marketing Government 111

Buffer

DECEMBER 4, 2023

You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual content creation.  The social media content calendar template is yours to edit as you see fit.

Social Media 52

Social Media Media Management Copy 52

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. Read through the content as a reader would – hands off the keyboard except to scroll. Click To Tweet.

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Proofreader Copy Editor Content Content Creator 91

Intergrowth

NOVEMBER 6, 2022

At Intergrowth™, we have an extensive team of writers, editors, and content strategists who meticulously plan out editorial calendars and content strategies for our clients. Every client is different and has their own brand voice, so every piece of content is crafted with that voice in mind.

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Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

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Creativity Content Marketing Marketing Content 108

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

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Editorial Editorial Team Content Social Media 111

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

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Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Find specialized content creation talent.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

CoSchedule

FEBRUARY 27, 2023

Hire enough content creation and management staff to do it right. Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides.

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Creativity Blog Blogging Food 98

Buffer

NOVEMBER 16, 2015

Sort your effective and prospective content marketing assets by theme 15. List the types of content you’ll be dealing with 16. Snapshot the content team and the workflow 17. Estimate your content capacity 18. Map out your editorial calendar 19. Make a content promotion workflow 20.

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ProBlogger

MAY 28, 2018

Do you have a content schedule or editorial calendar for your blog? Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? Because if you are that second type of person, maybe a deadline, maybe an editorial calendar, maybe a schedule, isn’t the right thing for you.

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