article thumbnail

How to Humanize PPC Ads

Neil Patel

However, it applies just as much to content creation. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. Brownstein’s ad looked like this: When the creative directors googled their names , they found Brownstein’s advert and his website too. Conclusion.

Ads 81
article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

Use this space to creatively encapsulate who you are professionally, your key skills, and your unique value proposition. This can demonstrate your leadership, creativity, and strategic thinking to potential employers and connections. Remember, LinkedIn gives you 120 characters for your headline.

article thumbnail

How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

Many bloggers and businesses use editorial or content calendars to streamline content production. In many ways, an editorial calendar is a lifesaver for creatives and business owners. To avoid rushing content creation, every team member needs to be clear on their deadlines to keep reaching your goals and your audience engaged.

Editorial 145
article thumbnail

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

article thumbnail

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

How will we determine what content we keep, update, or remove? HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.). Ah, design.

article thumbnail

How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. It is at these times AI steps in, rescuing me from the creative rut. Here, I've sorted these AI tools into five distinct categories: 1.