article thumbnail

How to Humanize PPC Ads

Neil Patel

However, it applies just as much to content creation. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. Brownstein’s ad looked like this: When the creative directors googled their names , they found Brownstein’s advert and his website too. Conclusion.

Ads 81
article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director. Within seven years, you can make it to the top spot as the regional marketing director. You can, for instance, go into content creation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

Many bloggers and businesses use editorial or content calendars to streamline content production. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Others use an editorial calendar to improve focus, because an organized approach can also limit writer’s block and keep content evergreen.

Editorial 145
article thumbnail

10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

For instance, if you’re a digital marketer, skills such as “ SEO writing ,” “ Content Creation ,” or “ Social Media Advertising ” could be more significant than a general skill like “Good Communication.” Remember, this section is not just a repository for your work.

article thumbnail

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

Creative #content is critical to stand out in the screaming noise distracting your audience. EditorStahl Click To Tweet. Be insanely honest.

article thumbnail

How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. AI content creation tools can help you here, especially when saving time in social media post creation. 🤔 Why go for it?

article thumbnail

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

How will we determine what content we keep, update, or remove? HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.). Ah, design.