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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Whatever copy they come up with must be persuasive, educative, and interest-generating. The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director. You can, for instance, go into content creation.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

How will we determine what content we keep, update, or remove? HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. Have a strategy and editorial plan BEFORE you hire a content creator, says @MicheleLinn. Click To Tweet. Ah, design.