Content Marketing Institute

OCTOBER 26, 2017

In that situation, you’ve got to be creative,” he says. In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents. As you can see, most respondents value creativity and craft.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JUNE 27, 2018

Also, it incorporates YouTube videos to add a powerful boost to the written content world. You can conduct your content brainstorming behind the scenes with your team. This is a huge bonus, as content creation success hinges on the ability of your team to work together. AaronOrendorff Click To Tweet.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

APRIL 12, 2018

When you set out to create a new content brand, identify what problem it solves for your company. Will, a senior creative manager at American Funds, part of Capital Group, knew in their business, “thought leadership is not just kind of nice, something extra. If you have a content brand, how has it helped turbocharge your marketing?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

MARCH 6, 2018

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. While saving your audience valuable time, content curation isn’t a cheap substitute for original content creation. Rather, content curation yields measurable benefits aligned with your business goals. Click To Tweet. Click To Tweet.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

NOVEMBER 6, 2017

However, that’s not to say you can’t use webinars to build links, you just need to get creative. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. I’d love to hear about it in the comments.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

But the disadvantage is the time it consumes to create that refreshingly unique content. Enter the hub-and-spoke method, a creative marketing strategy to make the most of your efforts. The idea is to create one piece of long-form content for your blog – the hub content. 13+ Tools to Spark Content Creation.

Editorial Team 93

Editorial Team Post Content Creation Long Form Content 93