Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? You also want to create content that gets shared across social media channels. AgoraPulse: Maximize your content’s reach on social (free trial, paid version).

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. BuzzSumo is the mother of all social-measuring and virality tools. Yet, curating and collaborating is essential.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Contribute to content sharing communities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 16, 2018

However, the degree of tech sophistication our predictors envision for content marketing isn’t going to happen overnight. As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information.

Brand 106

Brand Content Storytelling Editorial Team 106

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. The outreach team delivers that content to the contacts they identified prior to the content creation.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

APRIL 12, 2018

Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution. What else can I tell them?”

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. Social networks.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

MARCH 6, 2018

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

Editorial 102

Editorial Government Collaboration Content 102

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. if your niche is social media, focus on a single platform that’s hot).

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

Content Marketing 75

Content Marketing Marketing Content Editorial 75