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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Exploring the Best Remote Freelance Jobs: 10 Places to Find Work

Make a Living Writing

from the Editorial Freelancers Association) to enhance your credibility. Content strategy and consulting Experienced writers can transition into content strategy and consulting roles, where they help businesses develop comprehensive content plans, editorial calendars, and brand messaging strategies.

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Prove the value of content by managing the end-to-end process under one roof

Contently

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

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The 9 Core Roles on an Established Content Team

Intergrowth

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. The chief marketing officer (CMO) is the captain of that ship.

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How to Make Your Content More Readable

Content Marketing Institute

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.