Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 79

Content Marketing Editorial Healthcare Entertainment 79

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Contently

JANUARY 3, 2023

How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed. Clearly define the goals and objectives of your content marketing campaign before using generative AI.

Content Creation 78

Content Creation Government Electronics Content 78

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

Management 86

Management Freelance Content Management System Content 86

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 92

Editorial Team Editorial Content Creator Content 92

Content Marketing Institute

APRIL 17, 2018

In the same room as the whiteboard (or with the board visible to all in a virtual environment ) work with your key content creators and owners of the brand identity. Again, cast a wide net and invite content creators throughout your organization including teams from PR, sales enablement, customer success, etc.

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 109

Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 107

Editorial Team Entertainment Content Creator Editorial 107

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Sorry, B2B marketers, you’re not off the hook. But I made myself do it. His secret?

Content 85

Content Editorial Contractor Persuasion 85

Content Marketing Institute

NOVEMBER 17, 2017

Marketers are challenged to balance all the variables their target audiences require. Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). Conclusion.

Audience 103

Audience Landing Page Entertainment Content 103

Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. We before you.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 91

Editorial Content Content Creation Collaboration 91

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 108

Writer Content Freelance Editorial Team 108

Bramework

AUGUST 1, 2023

Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out. For example, when I find myself having multiple projects to work on, it can be helpful to set up a content calendar so I can see the end in sight.

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Blog Post Publisher Publishing Publishing 98

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Neil Patel

OCTOBER 8, 2020

Here are common types of marketing calendars to consider: Content marketing calendar: With this all-purpose calendar, you get full visibility of your entire marketing strategy. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

Editorial 64

Editorial IT Content Creation Blog 64

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 108

Content Social Media Content Marketing Content Creator 108

Smart Blogger

OCTOBER 31, 2022

Previous job postings include: Fashion features writer Fashion marketing strategy analyst Junior copywriter. Strategically is a London-based content marketing agency. Strategically hires remote writers to create content for Strategically clients. Strategically. Fill out an application. Fashionista.

Writing 69

Writing Contractor Freelance Copy Editor 69

Content Marketing Institute

JULY 2, 2018

He placed a higher value in language than most content creators. Get memorable tips from great writers and editors at Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute. What can we learn from Ernest Hemingway, winner of a Nobel Prize in literature?

Content 106

Content Entertainment Content Creator Storytelling 106

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

FEBRUARY 27, 2018

Innovative marketers are embracing a solution – the slow content marketing movement. Much as the slow food movement argues less-but-better food will deliver improved health results, the slow content marketing movement insists less-but-better content will deliver improved marketing results.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

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Content Marketing Editorial Proofreader Content Creator 94

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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Content Marketing Marketing Content Agency 75

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 96

Content Marketing Content Creator Recruitment Marketing 96

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Content Marketing Marketing Editorial Content 103

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 23, 2017

You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Click To Tweet.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

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Creativity Content Marketing Marketing Content 108

The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

Content Creation 94

Content Creation Content Keywords Promotion 94

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. You should also define the structure of your content, such as lists, paragraphs, and headings.

Brand 98

Brand Editorial Content Writing Style 98