Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
Content Marketing Institute
NOVEMBER 9, 2017
When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. Never start your team with the content creators. Have a strategy and editorial plan BEFORE you hire a content creator, says @MicheleLinn.
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