Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Choose unwisely and even your strongest content assets might fail. Content hubs: Capital Ideas.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. But what if we experimented?

Storytelling 103

Storytelling Content Collaboration Content Creator 103

Content Marketing Institute

JANUARY 31, 2018

Furthermore, they require a different kind of attention than visual or text-based content, making them an ideal way to engage listeners at the gym, in a car, doing chores, or at any other time when they might be in the mood for a good story or new knowledge but need to keep their eyes focused on other tasks. JoePulizzi Click To Tweet.

Brand 108

Brand Storytelling Creativity Content Marketing 108

ProBlogger

MAY 3, 2023

Image created in Canva In a galaxy not so far away, the Star Wars franchise has captivated millions with its epic storytelling and enduring characters. Embrace Your Unique Voice The Star Wars franchise stands out for its distinct voice and storytelling style. Additionally, explore sponsored content opportunities.

Collaboration 37

Collaboration Storytelling Blog Blogging 37

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ).

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Content marketing should be more challenging and more fun.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

MARCH 30, 2018

Media, algorithms, and advertising combine to create a perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. But the negativity wears on the rest of the audience and the content creators. Non-Obvious trend: Back-storytelling. The reaction?

Content 109

Content Social Media Content Marketing Content Creator 109

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Structure is a key part of most storytelling.

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Structure is a key part of most storytelling.

Concept 52

Concept Telecommunication Script Storytelling 52

The Hoth

NOVEMBER 29, 2022

The chances are you’d instantly recognize their tone of voice , inflections, storytelling style, and witty sense of humor. Social media posts . Content marketing . That can help get your creative juices flowing with ideas for your own brand voice. . Blog posts . Landing pages . Employee emails .

Brand 105

Brand Education Digital Marketing Freelance 105

Content Marketing Institute

SEPTEMBER 26, 2018

Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. To be truly creative, we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? Michele Linn , Mantis Research .

Content Marketing 96

Content Marketing Marketing Content Content Creator 96

ProBlogger

MAY 17, 2023

” Through her blog and online courses, she provides valuable insights and resources on topics such as social media marketing and list building. Their blog’s success led to them being hired by Dell as full-time bloggers and content creators, where they contributed to the company’s entrepreneur-focused initiatives. .”

Consulting 27

Consulting Blog Blogging Food 27

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Winner: Integrated Content Marketing Program – Print/Digital Integration.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 85

Management Content Marketing Marketing Storytelling 85

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. How will our creative efforts align with our strategic goals? Establishing your content creation model.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Contently

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. While anyone can view Citi Entertainment content, you have to have a Citi card to make a purchase.

Content Marketing 52

Content Marketing Banking Finance Medical 52

Neil Patel

SEPTEMBER 10, 2020

Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months. page views, unique visitors, backlinks, conversions) Social media metrics (e.g., Column Five – Best for Data and Content Visualization. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Freelance Writing Jobs

AUGUST 15, 2022

Whether you want to start freelancing or are an experienced blogger who wants to reach a wider audience, Medium allows content creators to diversify their platforms, and generate revenue from their writing. Medium is a unique publishing platform that enables content creators to share their work, and get paid.

Freelance 52

Freelance Portfolio Content Creator Writer 52

Freelance Writing Jobs

AUGUST 15, 2022

Whether you want to start freelancing or are an experienced blogger who wants to reach a wider audience, Medium allows content creators to diversify their platforms, and generate revenue from their writing. Medium is a unique publishing platform that enables content creators to share their work, and get paid.

Freelance 52

Freelance Portfolio Content Creator Writer 52

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. For example, they offer case studies to demonstrate how businesses use content marketing to reach more consumers.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. It is at these times AI steps in, rescuing me from the creative rut. It has also helped me double my social media content production.

Social Media 124

Social Media Content Creation Media Content 124

Content Hacker

DECEMBER 15, 2022

I witnessed a social media comment thread where pastors had used ChatGPT to write sermons, and a fitness expert used it to write an entire week’s worth of low-carb, high-protein meal recipes for a client. At least five listeners of ours input the same question into ChatGPT, “what is the future for content creators and AI?”

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

DECEMBER 27, 2017

A content marketing mission or core content strategy statement is a summary of your company’s reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. HANDPICKED RELATED CONTENT: 20 Lesser-Known Tools For Smart Content Creators. Leverage content curation.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

CoSchedule

FEBRUARY 27, 2023

Whether they’re discussing the United Nations partnering with students to build better public spaces using Minecraft , or a wallpaper company revolutionizing a “boring” product , they excel at publishing compelling content like what you’d find on a leading non-branded blog. Excellent storytelling, and bold, no-nonsense blog posts.

Creativity 98

Creativity Blog Blogging Food 98

ProBlogger

OCTOBER 2, 2017

I’m going to tell it to you in two minutes and it does skip over some of the stages of the format for storytelling before. I want people to get out of automatic mode on their cameras and to have full creative control of their cameras. That was my first two years content for the blog. I want to talk about completing content.

Content Marketing 43

Content Marketing Marketing Blog Blogging 43

Smart Blogger

MAY 30, 2023

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. We’re here to help you figure out your own journey to becoming a successful content creator. So, are you ready to turn your creative sparks into fireworks?

Content Creator 70

Content Creator Content Creation Content Social Media 70

Neil Patel

OCTOBER 30, 2020

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Competition in native advertising and social media marketing is fierce. This is the essence of successful media marketing.

Storytelling 145

Storytelling Persuasion Social Media Creativity 145