Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Click To Tweet.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

DECEMBER 11, 2017

Remember, ultimately you want some portion of your reading audience to engage with you in one way or another, and properly monitoring and optimizing this conversion funnel is paramount, regardless of whether the source of the traffic is referral, direct, or organic. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 23, 2023

Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. What should your conversion rates be on LinkedIn?

Ads 104

Ads Advertising Text Social Media 104

Smart Blogger

MAY 30, 2023

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. We’re here to help you figure out your own journey to becoming a successful content creator.

Content Creator 70

Content Creator Content Creation Content Social Media 70

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. This social media tip is especially useful when you’re promoting future content or retargeting that audience.

Social Media 135

Social Media Media Content Creator Digital Marketing 135