Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. 1,000: Invest in keyword research tools like SEMrush. These are relatively inexpensive but give great insight into content gaps in your competitive set. Invest in success.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Could you help them target certain keywords with their content?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 20, 2018

You can use the tool, which has been described as a spreadsheet on steroids , to track brainstormed content ideas and plans for turning large assets into smaller pieces of content. The tool is flexible enough to handle the entire content reuse process. How do you recycle your content? What tools do you use?

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Do your keyword research.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It does actually aim at different types of content creators.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

Curate #content in small batches to support daily content & #socialmedia efforts. Additionally, she posts it in HARO (a regularly distributed email and website where content creators can seek sources for their articles that’s distributed to thousands of PR-type professionals), bringing in new readers and subscribers.

Editorial 111

Editorial Editorial Team Content Social Media 111