Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Click To Tweet.

Editorial Team 104

Editorial Team Content Manufacturing Keywords 104

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. You probably do too.

Pharmaceutical 81

Pharmaceutical SEO Editorial Team Editorial 81

Content Marketing Institute

AUGUST 23, 2018

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Discovery of keywords that have higher potential to rank.

Content Marketing 95

Content Marketing Marketing Editorial Team Search Engine Optimization 95

Content Marketing Institute

OCTOBER 22, 2018

You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times people search “Formula 1” on Google in a month? Image source.

Editorial Team 90

Editorial Team Keywords Medical Engineering 90

Smart Blogger

FEBRUARY 20, 2023

Preparing and managing budgets, setting rental rates, collecting rent, handling late payments, and operating expenses Interviewing tenants, running credit checks, terminating leases and initiating eviction proceedings Inspecting units, contracting, and supervising repairs and maintenance.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

JUNE 19, 2018

Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. Hummingbird was the final nail in the coffin for keyword stuffing. the main keyword and its synonyms). A well-optimized page signals depth & breadth, allowing ranking for range of keywords.

SEO 103

SEO Editorial Team Editorial Search Engine Optimization 103

Content Marketing Institute

APRIL 24, 2018

Identify a head term – an overarching keyword topic with high monthly search volume. Use the Keywords Everywhere plug-in to determine monthly search volume. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. 8+ Tools to Find Related Keywords for Your Content. Determine head term.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

JANUARY 24, 2019

You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags. number of tweets, number of followers, social authority). Share your thoughts below!

Social Media 100

Social Media Media Editorial Team Collaboration 100

Content Marketing Institute

MAY 23, 2018

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Jon Burkhart, founder, TBC Global . Share in the comments.

Marketing 103

Marketing Editorial Team Editorial Text 103

Content Marketing Institute

OCTOBER 24, 2018

Clustered keyword lists also help you create more in-depth and better structured content. . You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it. I explain in detail how to do that in this article.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

JUNE 29, 2018

Use contrast to add visual interest, but, more importantly, to direct the viewer’s eye toward key information, like keywords, icons, or data points. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What is a high contrast color scheme?

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 15, 2019

These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Use an appropriate title, keywords you’d like to rank for (70 characters works best), a description (the longer the better), and tags that will help your video get found.

Landing Page 97

Landing Page Editorial Team Editorial Brand Awareness 97

Content Marketing Institute

JUNE 25, 2018

It will show you sentiment, top keywords , links associated with your search, and the strength of that mention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It is a great tool for basic monitoring and tracking, though it isn’t sufficient for a major campaign.

Brand 102

Brand Content Editorial Team Social Media 102

Content Marketing Institute

MARCH 1, 2018

Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. No one post can provide all relevant tools in the space.

Brand 97

Brand IT Editorial Team Social Media 97

Content Marketing Institute

SEPTEMBER 19, 2018

TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Click To Tweet.

Editorial Team 101

Editorial Team Contractor Freelance Content 101

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. They understand SEO and how to incorporate keywords naturally and in such a way that they deliver the visibility you desire.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JULY 24, 2018

1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. , asks @derekflanz.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. hours per week.@meetcortex meetcortex is a tool that makes recommendations for #content headed for #socialmedia, says @PaulRoetzer.

Marketing 108

Marketing Content Agency Content Marketing 108

ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., One more mistake of mine was the usage of keywords as an anchor. but you will definitely find EXACT contacts there). Hello Admin!

Post 47

Post Editorial Team Proofreader Editorial 47

Smart Blogger

NOVEMBER 15, 2022

Could you help them target certain keywords with their content? You can find relevant questions either by clicking on a Topic and scanning for them, or by typing relevant keywords into the search bar. Visit their websites and perform a content audit: Are there problems with their web copy you could offer to improve?

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. In addition, you probably don’t want to spend several hours doing keyword research for each post.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 108

Content Marketing Editorial Marketing Content 108

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches. But that’s after the fact.

SEO 91

SEO Editorial Team Keywords Engineering 91

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

JUNE 27, 2018

domains) or keywords using a host of filters — like date, location, content type, and even word count — and then share that content directly to every imaginable platform: Click to enlarge. As you build a content library it can be easy to become fixated on SEO, keywords, and search queries. Of course, you probably know that already.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

JANUARY 30, 2019

Watch the Google position movement for your keyword. In-team collaboration makes content asset planning easier because: A new checklist – based on the same template – is set up for each project (e.g., keyword research, writing, designing graphics, proofreading, social media marketing , and outreach).

Editorial 94

Editorial Editorial Team Collaboration Social Media 94

Content Marketing Institute

JANUARY 4, 2018

Also, keyword research is more important now than ever. Marketers can do strategic keyword research to discover which keywords in their space result in a featured snippet, then they can try to provide a better answer that’s marked up accordingly to grab that featured spot. answer box) at the top of search results.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

JUNE 26, 2018

TIP: You also can use reviews to identify keywords to elevate in your blog posts. This article was reviewed and edited independently to ensure that it adheres to the same editorial guidelines as all blog posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 109

Editorial Team Content Editorial Landing Page 109

Content Marketing Institute

DECEMBER 19, 2017

Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making?

Long Form Content 93

Long Form Content Editorial Team Editorial Content Marketing 93

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

OCTOBER 8, 2018

Outrank a competitor for a valuable keyword. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Look at developing areas of the business – or your brand’s goals – for inspiration. Some answers include: Get more conversions on a product page. Shorten the nurturing process.

Marketing 110

Marketing Editorial Team Social Media Promotion 110

Content Marketing Institute

JANUARY 25, 2018

You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. List whether access to this content requires login, registration, multiple permission levels.

Content 106

Content Editorial Editorial Team Social Media 106

Content Marketing Institute

MAY 24, 2018

The process is not too different from choosing your top priority SEO keywords. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. 4-7 in Cleveland, Ohio.

Content 105

Content Editorial Team Promotion Social Media 105

Moz

DECEMBER 13, 2020

A tool called Twiangulate is a great and free option for doing that: Just specify the company name (or its Twitter handle) as a keyword and the tool will find all the Twitter profiles that include it: Now create a separate Twitter list to keep in touch with all of them. Website’s “About Us” page. Track your outreach activity.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

JANUARY 29, 2018

With a small editorial team also responsible for marketing materials, Contently uses content curation to maximize productivity, according to Editor-in-Chief Jordan Teicher. They ask employees to share their predictions and tips that the editorial team gathers and synthesizes into a listicle or infographic.

Editorial 111

Editorial Editorial Team Content Social Media 111