Make a Living Writing
APRIL 15, 2024
Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Tips for Success : Hone your ability to write persuasive and concise copy, understand your target audience, and continuously refine your skills through online courses and practice.
Content Marketing Institute
JANUARY 16, 2019
Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. That’s why Beverly makes sure to hire a mix of content creators, strategists , and community managers.
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Content Marketing Institute
MARCH 20, 2018
It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.
Content Marketing Institute
NOVEMBER 9, 2017
It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?
Content Marketing Institute
NOVEMBER 22, 2017
Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.
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