Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J.

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Content Marketing Institute

APRIL 11, 2024

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

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Content Marketing Institute

MAY 31, 2019

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.

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Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

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ContentWriters

FEBRUARY 21, 2024

They seemed poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation?

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Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

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Content Marketing Institute

JANUARY 4, 2021

Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it.

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ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Unfortunately, it’s how a lot of marketers and business owners approach content. Because you need a content marketing process plan behind it all to ensure your content WORKS…. They don’t fully commit.

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Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

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Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

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Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more. It’s a winning formula.

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Content Marketing Institute

DECEMBER 20, 2022

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading →

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Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

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Blogging From Paradise

MARCH 19, 2023

Finding the proper mix between writing and marketing blog posts accelerates your blogging success exponentially over the long haul. Publishing detailed, targeted content […]

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Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. In this article, I am going to discuss some of the best tools that marketers can use in this regard.

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CopyBlogger

FEBRUARY 9, 2023

Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.

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Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. While the digital landscape shifts toward dynamic and immersive content formats, the importance of quality blog posts remains strong.

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Content Marketing Institute

OCTOBER 25, 2021

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours.

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Express Writers

DECEMBER 8, 2022

As the year winds down, everyone is thinking ahead to their 2023 content marketing strategies. We find ourselves asking questions such as… Which content formats are worth focusing on? To help you get started on planning for next year, we talked all about 2023 content marketing predictions in this month’s #ContentWritingChat.

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Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? For example, search job postings for “ content strategist.”

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Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

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CopyBlogger

SEPTEMBER 20, 2023

Continue Reading The post On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO appeared first on Copyblogger. What’s worse — no traffic or traffic with no conversions? No matter the answer, you lose. That’s why one of.

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Article Writing

OCTOBER 22, 2022

content marketing. content marketing strategy. is content marketing dead Strategy. Is Content Marketing Dead? Posted On: It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” What does content marketing really mean anyway?

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Bramework

AUGUST 1, 2023

Content writers, like you and me, recognize that finding time to write can be hard, and increasing productivity can seem even more challenging. Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out.

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BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business.

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Intergrowth

MARCH 10, 2023

I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. One caveat: I run an SEO-centric content marketing agency. Creating content is expensive. I’m biased.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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BKA Content

MARCH 12, 2023

6 Reasons Why Buying Content Marketing Articles Will Supercharge Your Efforts Content is the fuel that feeds the fire in your digital marketing strategy. However, the challenge of creating quality content is the time and effort it takes to write SEO articles. It takes longer than you may think.

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Express Writers

SEPTEMBER 20, 2022

As an online content creator, it’s essential to pay close attention when Google makes algorithm updates. These changes can directly impact how your content ranks on the search engine results pages (SERPs). The most recent update, announced in August 2022, is the Google Helpful Content Update.

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Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

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Buffer

NOVEMBER 28, 2023

  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

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Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Publish for the sake of publishing.

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Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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ContentWriters

MAY 24, 2023

One of the most reliable strategies is content marketing — and for good reason. In a digital age where nearly everything is online, content holds immense power. It comes as no surprise that 82% of businesses are actively utilizing content marketing as a strategy for growth. The problem is that content isn’t easy.

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