Remove Content Remove Creative Director Remove Storytelling
article thumbnail

How to Humanize PPC Ads

Neil Patel

However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling. However, it applies just as much to content creation. Use Social Media.

Ads 81
article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. content team’s work is viewed as a strategic player in the whole brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

People Round Up, Early April, 2024

Publishing Trends

She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. Campbell Associates , Jennifer Custer joins as director of the London office. At Maria B.

article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Researching and crafting content that audiences resonate with. The typical progression is junior copywriter > senior copywriter > Creative director.

article thumbnail

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

article thumbnail

4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Leverage User-Generated Content. One of the best user-generated content campaigns I have ever seen used a batch of micro-influencers. Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a social media star who is ‘a regular person,’ it bridges the gap for the consumer.

article thumbnail

How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images.