Content Marketing Institute

FEBRUARY 20, 2024

But to get great stories, marketers must shift their storytelling thinking. Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey.

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Storytelling Brand Audience Marketing 94

Content Marketing Institute

NOVEMBER 2, 2021

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.

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Storytelling Content Marketing Marketing Content 136

Content Marketing Institute

DECEMBER 1, 2021

Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

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Storytelling Content Marketing Marketing Content 133

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Storytelling Recruitment Audience Marketing 95

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. Get ready to embark on a thrilling journey through the art of storytelling! As content writers , we will explore the essential elements that can turn an ordinary story into an extraordinary one. Are you looking for video scripts or content that weaves a compelling narrative?

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Storytelling Transportation Script Utilities 52

Content Marketing Institute

AUGUST 9, 2021

Nowhere does this play a bigger role today than in your content. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion.

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Storytelling Brand Content Marketing Audience 136

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling?

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Storytelling Writing Utilities Entertainment 59

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success.

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Storytelling Collaboration Education Entertainment 111

Jasper

OCTOBER 20, 2022

Learn about 5 storytelling templates that can help marketers create more impactful content. Plus, see a simple way to write engaging, compelling stories fast.

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Storytelling Content Marketing Marketing Content 52

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.

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Content Marketing Marketing Content Storytelling 107

Content Marketing Institute

MARCH 25, 2021

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.

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Storytelling Writer Content Marketing Brand 130

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 90

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Storytelling Brand Engagement Content Marketing 125

Agency Content Writer

JUNE 23, 2023

Are you tired of writing content for your website and blog and not getting results? That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. Understand their pain points, aspirations, and motivations, and address them directly through your content.

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Storytelling Content Digital Marketing Keywords 130

Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

Storytelling 111

Storytelling Content Marketing Marketing Content 111

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. Are you ready for the transformation? We’re not talking about AI.

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Content Marketing Storytelling Marketing Content 108

Content Marketing Institute

JUNE 8, 2020

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Is your brand telling data-driven stories?

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Storytelling Content Marketing Brand Marketing 129

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Click To Tweet. Image source.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Workshop

AUGUST 17, 2023

They have told this story over and over, from business meetings to impassioned sales pitches over […] The post Unlock the Magic of Brand Storytelling: Transform Your Business into a Legendary Tale appeared first on Content Workshop.

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Storytelling Brand Sales Audience 52

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Storytelling IT Content Marketing Marketing 93

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

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Content Storytelling Consulting Promotion 104

Content Marketing Institute

JUNE 20, 2019

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. A select few use augmented and virtual reality in marketing. Allen Martinez is one of them.

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Storytelling Marketing Content Marketing Content 101

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. appeared first on Writing for the web - online copywriting and content writing.

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Ads Ad Copy Storytelling Copywriter 216

Content Marketing Institute

AUGUST 2, 2018

Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If

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Storytelling Brand Marketing Hospitality 96

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. This makes our content a great deal more interesting to read. Personal experience breathes life into your copy and content. appeared first on Writing for the web - online copywriting and content writing. On other words, weave yourself or someone else into the narrative. But so can GPT-4.

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Storytelling Copywriter Copywriting Writing 230

Write Freelance

JANUARY 21, 2023

Free online content writing courses with certificates help you reach your writing goals. There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Your content is then critiqued by professional writers and fellow writers.

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Creativity Writing Storytelling Writing Style 299

Content Marketing Institute

FEBRUARY 13, 2020

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

Storytelling 96

Storytelling Brand Content Marketing Marketing 96

Brafton

DECEMBER 12, 2023

Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media […]

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Storytelling Social Media Creativity Media 70

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 91

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Where to find it: Google Search Console When to use it: Identify content and build approach.

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Storytelling SEO Agency Education 58

Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

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Content Marketing Storytelling Marketing Content 142

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. Content Creation Strategy: Get in the driver’s seat and become a copy and content strategist, looking at the big picture, long-term. They can combine ideas and come up with something new.

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Copywriter Copywriting Writing Storytelling 225

Brafton

SEPTEMBER 30, 2022

Learn how digital storytelling can help your marketing team connect with an audience.

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Storytelling Audience Marketing Content Creation 52

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Or find something to listen to on the drive to work?

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Content Marketing Marketing Content Storytelling 130

Contently

AUGUST 2, 2022

Enter the latest content muse: Apple TV+ character Ted Lasso. How to “Ted Lasso” your brand content. When executed correctly, positive brand content can foster the emotional connection that drives loyalty and better brand perception. Let your enthusiasm radiate through your content. Inspire with positivity.

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Engagement Storytelling Content Brand 119

Content Writing

DECEMBER 20, 2022

Content Overview: . If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. Besides, if you take the time to validate any written material, content writing is your best option. Content Writing. Popular Examples of Content Writing : White Papers.

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