Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

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Brand Content Editorial Team Social Media 104

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

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Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

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Editorial Team Content Editorial Communication 94

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

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Content Creation Content Editorial Team Storytelling 108

BKA Content

NOVEMBER 14, 2022

Where To Find A Legal Content Writer. Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What Is a Legal Content Writer? The Reality of Legal Content Marketing.

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Content Writer Writer Content Copywriter 52

Make a Living Writing

FEBRUARY 10, 2023

Contact: Submit your content or pitches to Pete Rizzo , Editor or reach out via LinkedIn. Writing jobs include: Press releases Ghostwriting Content writing, and more All payments are made in Crypto and this site doesn’t take fees. Rate: Contracted. Rate: Negotiated. Contact: Andrew Fenton or LinkedIn 3. Use discretion.

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Writer Finance Banking Freelance 94

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

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Writer Content Freelance Editorial Team 109

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

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Editorial Team Content Manufacturing Keywords 106

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. Click To Tweet.

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Audience Editorial Team Editorial Social Media 109

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

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Content Editorial Team Keywords Construction 104

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

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Content Marketing Government Marketing Food 89

Content Marketing Institute

JANUARY 24, 2019

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Comparing Twitter accounts, your relationships with your followers, or your competitors, the insights help you optimize your content to serve what your audience likes best and grow your reach.@Followerwonk says @AliceOh_. Click To Tweet.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. If you’re considering livestreaming, make a commitment to publish on a regular schedule. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Is livestream a component of your content marketing?

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 106

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly.

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Brand IT Editorial Team Social Media 95

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Check it out! Image source.

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Marketing Content Agency Content Marketing 107

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. As Victor says, “If an editorial team is really good , don’t mess with them.”.

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Management Electronics Media Architecture 77

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. HANDPICKED RELATED CONTENT: The Smart (and Not-So-Smart) Ways to Use Vanity Metrics. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Metrics can be misleading.

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Editorial Team Keywords Medical Engineering 89

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Next, you need to conduct a content audit.

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SEO Editorial Team Editorial Search Engine Optimization 104

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

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Promotion Editorial Content Social Media 49

Neil Patel

OCTOBER 13, 2020

A more unique option is Edgar , which lets you schedule posts that continue even after your list of updates to send is empty by cycling through a library of content. Content Generation. Perhaps the biggest opportunity for outsourcing is through content generation. You also need a clear content plan that you’d like to produce.

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Freelance Projects Manufacturing Social Media 141

ProBlogger

MARCH 16, 2014

I believed, that the more articles of mine were published – the better results they would bring to my websites. Moreover, the majority of these blogs were full of ads, they had a bad content, awful (let’s be honest) design, and no social presence at all. How often is the content being updated? Literally. Hello Admin!

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Post Editorial Team Proofreader Editorial 46

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

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SEO Editorial Team Content Management System Editorial 51

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? It insources the content.

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Publisher Publishing Publishing Editorial Team 110

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. compelling content to promote.

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Editorial Team Promotion Freelance Editorial 33

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success. Well, guess what?

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Brand Contractor Editorial Content 101

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. iancleary Click To Tweet.

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Content Marketing Editorial Marketing Content 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 104

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing.

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How to Find Out Why Google Hates Your Content (And Steps to Fix It). Time spent on a page matters with SEO and content marketing.

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Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Their favorite nuggets of wisdom are noted below, along with some encouragements our CMI team members have considered invaluable to their own career success. Document your content marketing mission statement.”. Make the thing.

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Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

SEPTEMBER 21, 2018

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018.

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Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 106