Copywriter Collective

JANUARY 24, 2023

Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. But copywriters are creatives who can manipulate language in a unique way. But copywriters are creatives who can manipulate language in a unique way.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

APRIL 28, 2021

Converse’s campaign allowed it to launch a dialogue with shoppers and used ad copy and microsites to engage consumers, rather than going with the traditional advertising approach. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. Conclusion.

Ads 81

Ads Creative Director Storytelling Advertising 81

Publishing Trends

JANUARY 16, 2024

Stephanie Bay has been promoted to senior copy editor. At Hachette Book Group , Suet Chong has been promoted to creative director of Artisan and Workman. At HarperCollins Publishers , Andrew DiCecco has been promoted to director or production. Trish McGinley has been promoted to director of children’s production.

Editorial 69

Editorial Creative Director Copy Editor Agency 69

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. It is at these times AI steps in, rescuing me from the creative rut. I find it quite useful for quick ideation, especially when I'm stuck in a creative rut.

Social Media 128

Social Media Content Creation Media Content 128

Publishing Trends

AUGUST 24, 2023

After three decades at Random House , Benjamin Dreyer , VP, executive managing editor and copy chief, will retire in December. Wendy Wolf , VP & associate publisher; Paul Slovak , VP & executive editor; Rick Kot , executive editor, and Ben Petrone , associate director, publicity are set to leave Viking Penguin. McElderry Books.

Editorial 70

Editorial Creative Director Agency Copy Editor 70

The Creative Penn

SEPTEMBER 6, 2023

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. Tell us what are the different ways that you're using AI tools now as part of the creative process. So welcome to the show, Damon.

Creative Director 98

Creative Director Creativity Copy Ads 98

Publishing Trends

NOVEMBER 17, 2022

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. Sarah Reck has been promoted to Assistant Director, Digital Marketing. Lucy Ricketts joins Peachtree as Designer.

Art Director 81

Art Director Warehousing Recruitment Editorial 81