article thumbnail

9 Must-Follow Copywriting Tips for Creating Stellar Copy

Make a Living Writing

Website copy Almost all businesses today, small, medium, big, even solopreneurs have a website. With websites, you’re writing marketing copy. Landing pages can be for a limited-time offer, or for a free downloadable like an ebook, or a questionnaire or something else. It can be a simple one-page website, or a multi-page website.

Copy 83
article thumbnail

Why You Should Depersonalize Your Marketing in 2021

Neil Patel

Does adding people’s names to your email campaigns or changing the color or copy of a button really help? What if you also recognized their tendencies or wrote email copy like an actual human being instead of a business? You can practically smell the authenticity dripping from the email copy.

Marketing 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Always place the headline at the very top of your email. Saying “Download now” is a waste of copy.

article thumbnail

Best Strategies for Growing Your Email List in 2024

Income Diary

Striking the right balance will help ensure your carefully drafted emails achieve their desired effect, resulting in higher engagement from your email subscriber base. Personalization is a powerful tool; by using subscriber data judiciously, you can craft emails that cater directly to the reader’s specific needs.

article thumbnail

Call-to-Action 101: Why they’re important and how to use them

ProBlogger

How about boosting downloads for your latest white paper or newly-launched digital product? Consider the following marketing copy for an email: Scenario. To calculate the effectiveness of the marketing copy with and without a call to action, we can refer to what’s called an A/B sp lit-test. Call to action: Example A.

article thumbnail

18 Ultimate Copywriting Tips for Beginners

Article Writing

Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.

article thumbnail

8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro

Smart Blogger

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.