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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

It’s an effective persuasive writing technique for marketing copy and content. By telling your reader a compelling story about your product or service, with a character just like them, you’ve taken them through a little “simulation” of the journey they’ll undergo with your product.

Concept 52
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

It’s an effective persuasive writing technique for marketing copy and content. By telling your reader a compelling story about your product or service, with a character just like them, you’ve taken them through a little “simulation” of the journey they’ll undergo with your product.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.