The Idea Logical Company

NOVEMBER 16, 2021

PRH is, approximately, as big as the other four combined (about $4 billion in sales) and HarperCollins is, approximately, as big as the three behind them combined (about $2 billion in sales). They “knew” that every book had to carry its share of overheads to pay for the office, the editors, the sales force, the warehouse.

Warehousing 100

Warehousing Retail Publisher Publishing 100

Publishing Trends

NOVEMBER 17, 2022

He has most recently worked as Sales and Marketing Director at Northwestern University Press. Debra DeFord Minerva moves up to Senior Copy Editor. Chad Peterson moves up to Account Executive, BJ’s Wholesale Club , while Katie Coscia becomes Director of Sales for Costco and Amy Gorski becomes Director of Sales for Sam’s Club.

Art Director 81

Art Director Warehousing Editorial Recruitment 81

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. It's called direct sales. And specifically, direct sales online. It's about more profit per sale. Well, there is!

Marketing 98

Marketing Warehousing Education Sales 98

The Idea Logical Company

OCTOBER 26, 2021

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. Amazon sees its own sales. This created three truths which are now historical; they no longer apply. Publishers see theirs.

Publisher 130

Publisher Publishing Publishing Warehousing 130

Quick Sprout

JULY 19, 2022

Link up with a variety of wholesalers, suppliers, and warehousing services and start selling. You can make back the yearly membership fee with a single sale. Every time you make a sale, DSers will handle product selection and fulfillment for you. It works as well for dropshipping as it does for traditional online stores.

Warehousing 144

Warehousing Banking Sales Ads 144

Backlinko

AUGUST 17, 2023

Attribution modeling Attribution modeling is the process of assigning credit to different touchpoints in sales paths. Touchpoints can be anything involved in the sales funnel. If there are no Google ads in the sales funnel, then this model switches to cross-channel last click. There are several options for how to do this.

Landing Page 82

Landing Page Ads Engagement Warehousing 82