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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

However hard it might be, working on your ability to feel empathy for others will reward you big time in your career as a writer. This is allows us, as human writers, to differentiate ourselves, and our work. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy.

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How do you transition from being a content writer to being a copywriter?

Credible Content

Becoming a copywriter from being a content writer. Usually, the line between being a content writer and copywriter is constantly being blurred when you are writing for blogs and websites. As a copywriter you write for. As a content writer you write. Working as a content writer or a copywriter?

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. In general, copy moves people down the sales funnel.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result? That’s insane!

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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. If you want your copywriting to convert, you want to make an impact.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Content for these businesses is what helps drive their brand and sales.

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7+ Conversion Copywriting Tips: Switch Surfers into Sales (2023)

Smart Blogger

Looking for inspiring ways to use conversion copywriting? We’ve broken down the key elements of conversion copywriting into bite-sized chunks for an easy-to-follow success recipe. 8 Conversion Copywriting Tips to Attract More Sales Statistics state users stay on a web page between 10-20 seconds before they click away.