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People Round Up, Early April, 2024

Publishing Trends

She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. In Agency News… At WME , Eve Attermann has been promoted to partner in the books department.

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How to Humanize PPC Ads

Neil Patel

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. Now you understand the benefits, how do you humanize your PPC ads?

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

The seven-line advert he crafted had the intention of promoting a handbook for priests. These include:- B2B or B2B copywriting , depending on the target audience Marketing copywriting for promoting products or services. The typical progression is junior copywriter > senior copywriter > Creative director.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

Creative #content is critical to stand out in the screaming noise distracting your audience. It makes their content producers envious of companies with cool stuff to promote and leads to lots of excuses for a lack of creativity. Envious of marketers w/ cool stuff to promote? EditorStahl Click To Tweet. Be insanely honest.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. For example, check out how sparkling water brand Lacroix does it: They work with tons of micro-influencers to promote their products and gain more customers.

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How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. AI Chat : Generates creative ideas for social posts based on your custom prompts. Can be used for calendar planning, strategizing, storytelling ideas, and more.