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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” This approach also affects how JLL Americas employees look at the work that’s being done and the shift from traditional case studies and statistics toward storytelling.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

Creative #content is critical to stand out in the screaming noise distracting your audience. And these unique animals are a reminder that sameness isn’t creative. What is creative is standout content – like a white squirrel who likes to eat pumpkins (and nut graphs!). EditorStahl Click To Tweet. Be insanely honest.

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Using Sudowrite For Writing Fiction With Amit Gupta

The Creative Penn

What functionality does Sudowrite have that will be useful to different types of writers? I use and recommend Sudowrite as part of my creative process. My co-founder, James and I, we're both writers ourselves, we began experimenting with writing with AI back in 2020. Amit Gupta gives his tips in this interview. Amit: Sure.

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