Remove Creativity Remove Digital Media Remove Social Media Remove Storytelling
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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design. Overall, product content strategists are storytellers.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

While it’s impossible to trace the exact impact of the videos, CEO and second-generation vintner John Jordan sees the marketing payoff when all the indicators rise together: sales, visits, social media interactions, earned media , direct sales, and per-person spending. Yes, toasting the barrels. It’s a thing. Conclusion.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. Include a Call to Action.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

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What is a Content Creator? 7 Steps to Landing Your Dream Role

Smart Blogger

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. So, are you ready to turn your creative sparks into fireworks? Let’s jump in. What is a Content Creator?

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.