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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Barnum truly had the greatest show on earth, his clickbait advertising did get people to come see his show, and what they saw was entertaining.”. Barnum still entertained his audience. The ability to use it creatively and effectively is the key to success,” he says with a cautionary note. aselepak Click To Tweet. 5 Is Awesome.

Content 95
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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

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14 Inspiring Quotes Content Marketers Are Thankful They Heard

Content Marketing Institute

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Click To Tweet. Focus on those things.

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

Despite consumers’ rapidly growing enthusiasm for voice-enabled devices, most brand marketers are still searching for the magic formula for adding voice recognition capabilities to their creative content efforts. Give reality a little creative license. SarahMidMO Click To Tweet. Image source. Conclusion.

Brand 102
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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

Google’s new landing page report , found in context in AdWords with your familiar targeting and creative reports, can help you answer that. Within two seconds, site visitors are immersed in well-produced, entertaining, inspiring content that seems to leap off the page. Landing page performance report.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. If you find success, please share it and let’s all together push forward this medium that can connect, entertain, and move people like no other. Click To Tweet. An ill-conceived strategy also can be no strategy at all.

Marketing 108
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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

Here are two ways you can easily work repackaging into your curator’s arsenal: Extract the best insights, explanations, and advice from multiple posts that cover different facets of the same topic, and combine them to form a more comprehensive discussion on the subject – like the CMI team did for our influencer marketing e-book. Conclusion.