Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Nothing is left to chance. RogerCParker Click To Tweet.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

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Storytelling Pharmaceutical Brand Prose 90

ProBlogger

MARCH 12, 2013

On our second chat, we had Brian Clark of Copyblogger discuss storytelling with Emmy Award-winning documentarian, Doug Pray, and John Jacobsen, a very well known script doctor who hosts his own show with over 30 million viewers. He has been described as having an “infectious creative energy that is as rare as it is refreshing.”

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Content Concept Manufacturing Script 47

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Fortunately, from a marketer’s standpoint, video offers a range of creative and strategic options that can be applied to virtually any content marketing purpose. Write a script your audience will want to follow.

Script 102

Script Content Storytelling Social Media 102