Content Marketing Institute
FEBRUARY 23, 2018
Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. We all know creative ideas come from random places.
ContentWriters
MAY 31, 2023
Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. Ultimately, it’s the ability to put a creative, persuasive spin on educational content. How Do You Write B2B Copywriting That Works?
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Moz
JUNE 8, 2020
Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Industry fora (agricultural, manufacturing, retail, etc.)
Content Marketing Institute
DECEMBER 21, 2018
In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.
Content Marketing Institute
DECEMBER 25, 2017
We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ). Click To Tweet.
Content Marketing Institute
OCTOBER 2, 2018
DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.
Article Writing
SEPTEMBER 12, 2022
Whether you’re a creative writer, essayist, poet or news journalist, there’ll definitely be something here to spark your imagination. The most obvious one being that the actual words that you use in your writing have a significant impact on the effectiveness of the storytelling. Let’s say you are a steel manufacturer,” Moore said.
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