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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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What Is A Landing Page? And How To Create One That Converts

Creative Little World

Their purpose is to convert website visitors into leads or customers by providing them with a clear offer and a call-to-action (CTA). There are several types of landing pages, including click-through, lead generation, squeeze, sales, splash, and thank you (I will go into a bit more detail below).

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What is a landing page? And how to create one that converts

Creative Little World

Their purpose is to convert website visitors into leads or customers by providing them with a clear offer and a call-to-action (CTA). There are several types of landing pages, including click-through, lead generation, squeeze, sales, splash, and thank you (I will go into a bit more detail below).

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. But, if I purchase software from your store, I would expect to download it immediately.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. In other words, how many people express more interest in your business thanks to your content efforts.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. In other words, how many people express more interest in your business thanks to your content efforts.