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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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How to Get New SEO Leads Without Spending a Ton of Time or Resources

The Hoth

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. Download Guide Now! What are those?

SEO 98
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.  

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How to Create a Marketing Budget for 2023

The Hoth

While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become bigger than their wallets. . In this scenario, you would segment your marketing tactics according to these two initiatives. . Influencer marketing.

Marketing 101
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SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year. . Without a strong presence in the organic search, companies are missing out on tons of potential revenue, leads, and exposure to new audiences. .

SEO 105
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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102
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4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Neil Patel

If you’ve started a website to get online exposure, then you must have read a couple of articles on search engine optimization (SEO).You You might have achieved great search engine traffic results from Google. Prepare a lead magnet like a free eBook or an email course that interests your visitors.