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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google.

SEO 98
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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. A Definition of Copywriting.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. They oversee the product’s entire journey from launch to sale. Others insist they differ.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

However, it is paraphrasing existing content. Thomas Tourville , Manager of Digital Marketing, said, “We tested AI content creation on over 30 websites, and every piece of content has been detected as plagiarized or AI content. Madeleine L ambert , Director of Marketing and Sales at Originality.ai

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

e-Commerce companies with blogs tend to publish a lot of content. After all, every article they publish tends to pay for itself (and then some) thanks to the traffic it brings to the website — traffic that often leads to sales of their product. Another way to demonstrate value is by improving their weak, flawed, or outdated content.

Freelance 126
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Tell a simple story that engages your readers emotionally.

Nick Ursborne

Telling stories can be a digital marketing superpower. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. In an email, on a landing page, as the opening to a blog post, or at the heart of a social media post… stories tap into the emotions of your readers.

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Best Marketing Automation Software

Neil Patel

How to choose the best marketing automation software for you. Before making a final decision, it’s essential to understand which additional features you need to fill the gap between marketing and sales or customer service. CRM software focuses on sales activities, while marketing automation software focuses on marketing tasks.

Marketing 145