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White Paper: Definition and Purpose

Grammarly

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. What is the purpose of a white paper?

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Later, I defined the companies I wrote for as digitally native brands. This type of content further educates and nurtures that sale from a user. And for years, I stuck with this freelance title.

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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

Examples include personal finance, digital marketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). How much do white papers pay?

Freelance 131
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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

Contently’s Content Value Tracker estimates the impact of your organic search traffic on your digital marketing spend by showing how much you would have to spend to run an ad to get the same traffic you get organically by using a quality SEO piece. Leverage Data Analytics Tools to Drive Your Decisions.

Editorial 105
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Content Marketing Vs Social Media Marketing: Finding the Right Balance

BKA Content

Content Marketing Vs Social Media Marketing: The Basics The more you know about digital marketing options, the better the results. What Is Content Marketing? Trust Professional content shows off your expertise and quality. Let’s start with a few definitions to show you the possibilities.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. White papers/ebooks (providing research insights). My favorite tool for long-form content creation with AI is Content at Scale.