ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Laney: Really, it’s an editorial calendar but it’s a lot more than that.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published. Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. If you document it, you can achieve it.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 79

Editorial Content Editorial Team Projects 79

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). For example, a chatbot might point one audience to a marketing case study and point another audience to a case study on user documentation. mrcruce Click To Tweet.

Content 104

Content Editorial Team Script Copy 104

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. tools Click To Tweet. What tools do you use?

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 89

Long Form Content Editorial Team Editorial Content Marketing 89

Content Marketing Institute

OCTOBER 26, 2017

HANDPICKED RELATED CONTENT: How to Document Your Content Marketing Workflow. Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. What’s in an editorial plan? Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. It really is that important.

Editorial 99

Editorial Government Collaboration Content 99

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. By contrast, publishing new data and research is a great way to build a robust link profile.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic. Let’s look at a recent post published by CMI from Robert Katai – 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Document everything.

Editorial Team 94

Editorial Team Post Content Creation Long Form Content 94

Content Marketing Institute

OCTOBER 29, 2018

Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

Content Marketing 74

Content Marketing Marketing Content Editorial 74