Tue.Apr 05, 2022

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Ownable Conversations: How To Create Content That Leads Niche Discussions

Content Marketing Institute

Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content.

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New 8th edition of The New Rules of Marketing and PR Publishes in May

David Meerman Scott

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

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Google Keyword Planner Tutorial: How to Use It to Boost Your Site’s SEO

ThemeIsle

Keywords are essential to your site’s search engine optimization (SEO). Without them, users are unlikely to come across your content in the search engine results. However, if you’re new to the game, you may want to follow a Google Keyword Planner tutorial. The post Google Keyword Planner Tutorial: How to Use It to Boost Your Site’s SEO appeared first on Themeisle Blog.

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How I Built 5,660 Backlinks in 30 Days [New Strategy]

Backlinko

I built 5,660 backlinks last month. (Without sending a single outreach email.). My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale. Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.). But there’s one big problem with most link building strategies: They don’t scale.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 LinkedIn Profile Tips for Freelance Writers to Land More Clients

Freelance Writing Jobs

Do you want to hear a secret? You can get your next big freelance writing gig on LinkedIn. About 95% of recruiters are using LinkedIn to find talent. More and more people, including freelance writers, have been landing jobs after jobs using the professional networking site. Just about six months ago, four people were hired every minute via LinkedIn.

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How to Write a Blog Post: The Essential Guide for Beginner Bloggers

iWriter

Did you know that around 77% of people read blogs? Blog posts are one of the most effective and popular forms of digital content. Having an updated blog on your website is a great way to generate leads and establish your organization as an authority figure. Posting blogs is a wonderful way to showcase your expertise and improve your writing skills. If you’re new to blog writing, it can be challenging and overwhelming.