Mon.Jan 24, 2022

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7 Questions to Ask when Hiring a Content Writer

Agency Content Writer

When hiring a content writer for your marketing agency, it is easy to choose the one that has the lowest rates or ranks at the top of the search results, but is that the best writer for your business? Maybe. Is it better to research a few writers and interview them as if you were hiring an employee? Yes! Just like I want to work with agencies that are aligned with my experience and goals, I expect you would too. 7 Questions to Ask When Hiring a Content Writer.

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10 Tips To Write Engaging Content Previews for Social Media

Content Marketing Institute

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.

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Is That 'Ing' Word a Verb, a Noun or an Adjective?

Grammar Underground

Q: Is the word "running" a verb, a noun or an adjective? A: All of the above. Here's how to identify "ing" forms. The post Is That 'Ing' Word a Verb, a Noun or an Adjective? first appeared on Grammar Underground with June Casagrande.

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'Into' or 'in to'?

Grammar Underground

I was recently asked to settle an argument about whether you should write “I’m not into sports” or “I’m not in to sports.” Instinct may tell you it’s the first one, and you’re right. But understanding why is another matter — especially when you ponder similar sentences like “He’ll drop in to see you tomorrow,” in which “in to” should be two words. So how might you find these answers on your own if you don’t have a personal grammar valet on call?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.