Fri.Aug 12, 2022

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What’s Microcopy (and How Can You Use it to Uplevel Your Brand Voice)?

Ashleyn Writes

Nobody wants to sweat the small stuff… unless we’re talking about copy. To be more specific: Microcopy. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. It’s not a well-known term to most, but it’s something you use every day as a business owner. Today, I’m going to show you how you can use it to up-level your brand voice.

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This Is Why No One Uses Your Content [Rose-Colored Glasses]

Content Marketing Institute

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution.

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Constant Content Writer Success Story: Jack Ryan

Constant Content

This month’s writer success story profiles Jack Ryan , a consistent, enthusiastic, versatile writer who is known for his professionalism, quick responses, and reliability. He writes for the Marketplace and is also sought out by our in-house staff when we have custom requests from our managed clients. How did you hear about Constant Content, when did you join the platform, and how did you start earning with us as a freelance writer?

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The Significance of Evergreen Content and How to Create It

Content Writing

Wonder what the secret recipe is behind creating a blog that secures a high rank for important keywords and attracts numerous backlinks? The answer is very simple. Evergreen content is the backbone of a successful content strategy. It refers to any kind of content you make for your blog, website, or social media that has sustained interest over a long period.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.