Wed.Apr 10, 2024

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How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

Content Marketing Institute

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.

SEO 110
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GPT-4 Basics: How It Works and How to Use It

Grammarly

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? GPT-4 capabilities GPT-4 API use cases Advantages of GPT-4 Limitations of GPT-4 Conclusion What is GPT-4?

IT 105
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How to Preserve DOCX in PDF: Tips for Flawless Document Conversion

Freelance Writing Jobs

Document portability and compatibility are of paramount importance today. In this guide, we are going to explore a bunch of benefits of turning a DOCX file into a PDF and present you with universal solutions for converting your documents and preserving their original view. For freelance writers, preserving the integrity of documents is crucial. Whether you’re submitting work to clients, sharing drafts with editors, or publishing online, the format of your document plays a significant role

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Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

It’s been said that artificial intelligence is not going to eliminate everyone’s job; it’s going to eliminate jobs for people who don’t know how to use AI. This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. With the help of gen AI, hyper-personalized brand narratives and immersive experiences are no longer a marketer’s dream; they’re today’s reality, and knowin

Brand 88
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Is Organic Blog Traffic the Ultimate Goal?

Blogging From Paradise

After I publish this blog post I will share it with human beings who found me and trust me through my blog content.

Blog 91
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AI Content Editing: How to Edit Your Content to Avoid the Pitfalls of Generative AI

ContentWriters

More than a buzzword, Generative AI is a useful tool for many professionals. However, the results can be disastrous without the right skill set. A professional painter can use a paint gun to do the job faster and more efficiently. Someone else — even someone with construction experience who knows what a professional paint job looks like — might find themselves with nothing more than a paint-smeared mess if they tried to employ the same tool.

Content 59

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How to Put Together a Video Marketing Strategy That Works

Content Hacker

So, you’ve decided it’s time to step up your game with video content. Smart move! The digital world is buzzing about the power of videos, but knowing how to weave them into a winning strategy can feel like solving a Rubik’s cube blindfolded. How do you start? What makes for compelling video content that not only draws eyes but keeps them glued?

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The Email Players ad agency?

Ben Settle

No. Although, many years ago (2017-ish) I did toy with creating my own agency. Specifically, I was going to have it specialize in email. And sometimes I still think about it. Not as anything I will ever do. But because how fun I suspect it’d probably be to have my own agency… for about 5 minutes. The problems? 1. I have no desire whatsoever to copy chief, babysit, or deal with other copywriters.

Agency 52
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Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging

ProBlogger

The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make money blogging if you write about the topic of making money blogging?

Blog 55
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The most screwed people in business

Ben Settle

I think the most screwed people in online marketing are boys & ghouls who declare: “I’m done buying, time to implement! I am not buying anything else and I am just going to focus on implementing what I have!” I’m not saying that’s a good or bad idea. But if they are in that position at all, then in my experience with dealing with these kinds of people over the past 22+ years up in this business… they still never do anything and will continue not to do anyt

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The SettleHead storytelling crib sheet

Ben Settle

A couple months ago I got sudden rush of questions about writing stories. I figured someone must have been talking about it. (And it turned out someone had… on Twitter) And so, I decided to chime in with my too many sense on the topic: * If you are having trouble telling stories you are probably overthinking it – almost everyone does – break it down into 1-2 sentences like a TV guide description.

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Why the print book & newsletter biz is dead for most marketers

Ben Settle

Or, at the very least, effectively frozen in carbonite like Han Solo. Here’s what I mean: Over the last couple years especially… several people both from my email list (and most recently on Twitter) have been asking me how to go about morphing their current info publishing business into a business like mine with a print newsletter, selling print books, etc.