Fri.Aug 26, 2022

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Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]

Content Marketing Institute

Doing nothing when your content marketing isn’t broken nets nothing. Doing something new nets, at minimum, a new perspective on the possibilities.

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How to Build a Summer Writing Routine in 4 Simple Steps

Write to Done

When the weather turns warmer and the days get longer, many of us start to daydream about the possibility of making serious progress on our writing projects. Whether you have some time away from work or study, or simply make use of the extra daylight to extend your writing time, there’s no denying the potential […].

Writing 52
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The Top 14 Types of Social Media Content To Produce

Jasper

Social media content can create brand awareness and drive sales when done right. Here are all the social media content types worth creating.

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12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

Copyhackers

TAKEAWAYS. #1 mistake when writing an About Us page: Thinking the About Us page isn’t important #2: Thinking the About Us page should focus on your company You can’t stand out in a crowded market by using the typical About page template Potential customers need to trust you. A reader-centric About page will help achieve trust with curious customers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.